Book Review: Niching Up by Chris Dreyer
Chris Dreyer's Niching Up exemplifies the advantages of specialization in the business environment, with an actual niche business marketing agency to assist only personal injury law firms. This book is most recommended for any clients intending to venture into or already in business and marketing professionals interested in realizing the value of niching up. Speaking of the positive effects of niching up, Dreyer focuses on the case of a digital marketing agency. Thus, due to its unique selling proposition of dealing with personal injury law firms, the agency has mastered the knowledge of its target market. These specializations have improved conversion, increased ability to charge high prices and increased efficiency. Of all these, the agency's capacity to work fastest by ensuring repeated processes appropriate for a specialized agency instead of procuring new procedures from the ground for every client impressed me. It has also led to increased efficiency and reduced costs...